Climate change first got major media attention in 1988, but it didn't take long for the fossil fuels industry to start its counterattack, and news coverage soon receded into a flawed "fair and balanced" posture, Robert S. Eshelman writes in CJR: "Climate change doubters in those years were taking a page from the fight against the regulation of tobacco products, urging newspapers and radio and television networks to provide 'balance' in their reporting of the science."
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