These two NASW members have, for more than a decade, trawled the headlines to bring a deeper understand of everyday events and phenomena to the public. Their whyfiles.org is reputedly the number one science destination on the web. Their new book is formatted like a newspaper and is divided into sections including: World News, Metro, Business Life, Sports, Arts and Leisure, Travel, Style, Opinion Page, and more. The Why Files originated 13 years ago with an off-the-cuff remark by a NSF grant officer who wanted to know how people learn about science on the web, a medium then in its infancy. Today, www.whyfiles.org clocks several hundred thousand users per month and has been heralded by the AAAS, Popular Science, and The Wall Street Journal among others.