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You have entered a college student's room. As your eyes scan from left to right, you are shocked to see a neatly made bed, folded laundry, and books not only in the bookcase, but alphabetically arranged. Even the slippers — slippers! — have been placed at a right angle to the bed. Ah, but there it is, sitting in a corner, a beautiful, bright blue bong inside a plastic crate.

I expected the ScienceWriters 2009 workshop moderated by Robin Lloyd and Christie Nicholson, social media mavenettes working for Scientific American, entitled "Social Media — Why, Where and How," to cover the whole Social Media scene for me so that I'd perhaps see some value to it all. Social media was defined by Lloyd as places where "you receive, consolidate, share information." Regrettably the well publicized social media websites like Facebook, MySpace and LinkedIn were barely mentioned. This session was a sales job for Twitter.