Do you read the links you share?

A new study by computer scientists at two universities suggests that a majority of social media users don't bother reading most of the content they're linking to, Carli Velocci writes. Quoting study co-author Arnaud Legout: "People form an opinion based on a summary, or a summary of summaries, without making the effort to go deeper." Also, "Study: 70% of Facebook users only read the headline of science stories before commenting."

July 15, 2016

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