Daniel Victor is a New York Times editor who explains in a blog post how he searched Twitter for first-person anecdotes to go with a story about airline seating conflicts. Selecting the right keywords to use was the key, VIctor writes: "Here’s the main takeaway: Imagine what your perfect source would tweet, or what you yourself would tweet in that situation, and search for the words that would probably be in it. And be sure you’re not limiting that to the SEO keywords."
May 8, 2015