The good and bad in moving from reporting to PR

Debra Caruso was a radio journalist before becoming a public relations professional. Writing on, she lists the reasons former journalists may make good PR people, and why they may not. On the plus side: "A nose for news will help drive client coverage." Among the negatives: The uncomfortable job of pitching friends and colleagues who are still in the business. Don't miss the discussion in the comments section. Related from Poynter.

Aug. 11, 2011

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