Debra Caruso was a radio journalist before becoming a public relations professional. Writing on ragan.com, she lists the reasons former journalists may make good PR people, and why they may not. On the plus side: "A nose for news will help drive client coverage." Among the negatives: The uncomfortable job of pitching friends and colleagues who are still in the business. Don't miss the discussion in the comments section. Related from Poynter.
August 11, 2011