On headlines and first impressions

Maria Konnikova writes about an Australian psychologist and cognitive neuroscientist who studies how a headline's wording influences — for better or worse — what a reader remembers from a story: "By drawing attention to certain details or facts, a headline can affect what existing knowledge is activated in your head. By its choice of phrasing, a headline can influence your mindset as you read so that you later recall details that coincide with what you were expecting."

January 15, 2015

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