Alexandra Samuel analyzes likes and shares for her Facebook posts and concludes that the social media giant has made it harder for writers to promote their own work: "My hunch is that Facebook’s algorithm is able to parse shared content, and looks at the author name on that content to see if it matches the name of the person sharing it. If so, Facebook recognizes that you’re trying to promote your own content — and that’s now a privilege Facebook expects us to pay for."
June 3, 2016
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