How a PR pro builds relationships

Denise Graveline shares her tips for building productive relationships with reporters, including this about pitches: "Giving reporters tips, instead of pitches, does more to advance a potential relationship. That means sharing info that doesn't necessarily benefit you or your organization directly, being willing to point them in the right direction, keeping them in mind on something they might not otherwise see. Be useful first, before you have the need for coverage."

June 29, 2016

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