Robert Niles at the Online Journalism Review was peeved when he got a theme park's press release by email several hours after seeing it on the park's Facebook page. "Getting the email hours after I'd posted my own blog story about the announcement made me feel like the PR rep had wasted his time, and a little bit of mine, as well." Niles responds with tips on how PR people can best use Twitter, Facebook, email and web pages to get their messages out most efficiently.
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