Rickydavid via Visual Hunt / CC BY-NC-ND
A Harvard geneticist announced that he is going to produce elephant embryos with mammoth genes, and more than 60 news stories had headlines like "Woolly mammoths to walk the Earth again." John Hawks says that more than just exaggeration was involved: "Journalists who actually dug into these numbers would have to cover this story very differently. Who would click on a story with an accurate headline? 'Forty-five mammoth genes in elephant cells, more than 4000 to go!'"
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