From the New York Times, a story discussing how some bloggers have turned their no-pay hobbies into sometimes-lucrative businesses. Some sold ads, some sought donations, some spun off books and other sidelines. "What the successful have in common is a passion for their subject and a near-compulsion to share what they know," reporter Kate Murphy writes. "Advertising, merchandising, offline events, book deals, donations and sometimes sheer luck also play a part."
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