On managing expectations for a book

Former Doubleday publicist Andrea Dunlop offers advice to aspiring authors on managing their expectations and setting realistic and achievable goals for their work: "First: a reality check. If you include self-published titles, somewhere around 4,000 books are released every day. Bestselling authors are outliers on the level of Hall of Fame baseball players. I don’t say this to discourage you, only to encourage you to set more realistic standards for yourself."