Michelle Levine, Anna Hiatt, and Michael Shapiro report on a Tow Center-funded study of what longform readers want from websites: "Among our most remarkable findings is that readers finished 94% of the longform pieces they started. To understand why that completion rate is a big deal, we have to step back in time to the early days of the internet, when conventional wisdom held that readers would not be interested in stories longer than the height of a computer screen."
October 20, 2015
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