New data on the power of persuasion

Remember Michael LaCour, who argued that you could change people's minds on gay marriage just by talking to them? Tabitha M. Powledge writes about a more successful followup: "A particularly juicy feature of this heartwarming tale is that the new research, and apparent vindication of the face-to-face approach for changing hearts and minds, was conducted by David Broockman and Joshua Kalla. They were the grad students who exposed the fraudulent data in LaCour’s paper."

April 9, 2016

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