Michael Meyer writes in CJR about an energetic news operation in the corporate environment of Nestlé Purina PetCare. "The Feed" produces information for audiences on social media platforms, and its work may threaten traditional news organizations: "As journalism newsrooms have diminished in strength and ambition over the last decade, 'brand newsrooms,' a term that’s now used casually within the marketing and PR industry, are booming — and have been for some time."
November 7, 2014
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