Pitching journalists via comment links

<a href='http://www.shutterstock.com/pic.mhtml?id=94481257'>Image via Shutterstock</a>

Gini Dietrich writes on PR Daily about a novel approach for getting attention from journalists — a "response campaign" of commenting on stories by targeted writers: "If you are consistent and post intelligent comments once a week, you'll soon develop relationships with journalists who call you when they need someone to interview. Yes, it takes some time. Yes, it's hard work. Yes, it requires you to keep up with your reading. But it works 100 percent of the time."