Joel Andren's public relations firm PressFriendly has been in business for just a month, but he already has developed some firm ideas about how to (and how not to) get reporters to pick up your pitch. He offers tips like this: "Email is the best way to get ahold of a reporter (with certain exceptions). It works, but it doesn't work immediately. Always leave enough time before your announcement to email the reporter and have one follow-up. One follow-up should suffice."
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