Stating risks in absolute rather than relative terms should be standard practice for science writers because it puts the numbers in clear perspective, Joy Victory writes: "Knowing only the relative data is like having a 50% off coupon for selected items at a department store. But you don’t know if the coupon applies to a diamond necklace or to a pack of chewing gum. Only by knowing what the coupon’s true value is — the absolute data — does the 50% have any meaning."
January 31, 2017
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