Rules for email PR pitches — and reaction

© iStockphoto.com/Yong Hian Lim

Where's the line between emailed press releases and emailed spam? Not where many PR professionals think, says Jason Falls on Social Media Explorer. If you email your press release to reporters who "do not know you and didn’t ask you to email them, you are — at most — introducing yourself. If you do anything more than that, you are spamming them," Falls said. Don't miss the ensuing battle in his comments section.