Selling the public on climate action

This week's release of the National Climate Assessment prompts Tabitha M. Powledge to propose a new Koch-style ad campaign bankrolled by a couple of rich people: "The Gates-Adelson Foundation could give grants for regular coverage of the Whole Foods parking lot, perhaps featuring monthly measurements of how much higher the flooding gets each time. How long would complacency persist if local media kept harping on local flooding? If TV commercials kept making the point?"