Some tips for writing a saleable book

Thousands of books are published each day, but still more never get published at all. Dan Blank writes that the problem often boils down to a few things — authors who don't know their audience, or don't understand marketing, or write competent books that just don't resonate with readers: "Say what you want about some popular authors or creators: they know how to move someone. To get people to keep turning pages. Keep buying books. Keep telling friends about them."