Time to take back the headline?

Reporters write stories and editors write headlines, and that's the way it's always been, but Felix Salmon argues that it's time for that to change as reading habits evolve: "In practice, this is going to mean that the purview of headlines needs to be wrested back from social-optimization teams. Instead, the people who know the story best — including the people who actually wrote the thing — have to be empowered to veto all headlines which are in any way misleading."