Timing is everything in social media

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Being on Facebook or Twitter is a good start, Denise Graveline writes, but if you're not careful, you might watch your words float away on the wind: "That's because you haven't taken the time to learn the art of timing your posts to social media sites. ... Often, the underlying reason is that no one behind your feed has researched timing — that is, the times of day and days of the week that yield the best levels of engagement for your business, brand or organization."