Book publicist Dan Blank offers tips for writers who want to promote their work via email newsletters: "Email, in its most basic form, is a letter from one person to another. Whether you write to a list of 10 people or 100,000, each person reads it alone, and reads your letter as if you wrote it just for them," he writes. "I encourage people to share what they are enthusiastic about. It can be whittled down to a simple prompt: 'What were you excited about this week?'"
February 13, 2015
.png)
