What they don't know about embargoes

© iStockphoto.com/Yuriy Chaban

"Reporters who think that embargoes sometimes have an 'anything goes' quality about them are not mistaken," Denise Graveline writes on her Don't Get Caught blog. Graveline lists 10 "myths" about embargoes and how they are used and misused to manage news coverage, including: That embargoes encourage reporters to cover a story (they don't); that all you have to do is put "embargoed" label on your news release; that you can apply an embargo to some reporters but not others.

Nov. 1, 2012

Amplify the signal