What works and doesn't in social media

Lucy in her "social media help" booth

Photo credit: Elijah via Visualhunt / CC BY

The Reynolds Journalism Institute studied 500 social media posts by 14 news outlets to produce a report on the good and bad in the media's social media efforts, including a list of "ideas worth stealing." One tip: "Embrace your humanity. Users are inviting your voice into their social feed, which is full of people talking to other people. Try to be a natural part of that ongoing conversation. Think about language that highlights common ground and values."