What works and doesn't in social media

Lucy in her "social media help" booth

Photo credit: Elijah via Visualhunt / CC BY

The Reynolds Journalism Institute studied 500 social media posts by 14 news outlets to produce a report on the good and bad in the media's social media efforts, including a list of "ideas worth stealing." One tip: "Embrace your humanity. Users are inviting your voice into their social feed, which is full of people talking to other people. Try to be a natural part of that ongoing conversation. Think about language that highlights common ground and values."

March 3, 2017

ADVERTISEMENT
BWF Climate Change and Human Health Seed Grants

ADVERTISEMENT
EurekAlert! Travel Awards

ADVERTISEMENT
Eric and Wendy Schmidt Awards for Excellence in Science Communications