What's wrong with "Snow Fall" projects

<a href='http://www.shutterstock.com/pic.mhtml?id=115374181'>Image via Shutterstock</a>

The New York Times may have started a trend with its multimedia epic "Snow Fall," but Farhad Manjoo has a contrarian view on Slate. All the visual bells and whistles, Manjoo writes, are distractions from the story and may drive readers away: "Earlier this year I asked folks on Twitter if, despite all the acclaim, anyone had made it all the way through 'Snow Fall.' At least a half-dozen people said they had, and they urged me to read it. But most people hadn’t."

Manjoo's strong sentiment -- "The idea behind 'Snow Fall'-type narratives is to hold readers’ attention through sheer bombast" -- critiques the piece and those like it with little more than confirmation of Manjoo's own views through a self-selected survey of anonymous Twitter users. If I may, I'd like to humbly suggest that getting the "Snow Fall" author's (John Branch) own take on the use of multimedia in his article (which also came out in print and as an e-book, I must add) may be more worthwhile in thinking about the future of such large-scale multimedia projects: http://www.robertfrederick.co/snowfall.html