When the phone is better than email

Ed Sherman thinks something was lost when email replaced phone calls in the newsgathering process: "The negative ramifications are felt many ways. With only email communication, stories don’t get flushed out properly. Basically, the chain of emails revolves around setting up an interview with the subject and then perhaps some follow-up exchanges between the reporter and PR person, usually in 75 words or less."

December 19, 2015

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