Why journalists should (still) blog

If you think blogs are dead, eclipsed by social media platforms, you'll get an argument from Dan Kennedy, who says that having an independent online presence remains essential for most journalists: "The reason is that you need an online home that is controlled by you — not by Mark Zuckerberg or Arianna Huffington or some other digital mogul seeking to get rich from your content. Moreover, you need to establish an online identity. If you don’t, others will do it for you."