Conference reports

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From ScienceWriters and AAAS meetings

We need more food, and we need it fast. But how do we continue to produce enough food for a burgeoning population and at the same time make sure we’re protecting Earth’s limited natural resources and using them wisely? Scientists and economists tackled that question Feb. 18 at the American Association for the Advancement of Science meeting in Vancouver.

Moderated by Czerne Reid, the session "Straight to the Source: Helping Scientists Speak Directly to the Press" was full of useful advice to PIOs. To me, the biggest message was delivered by Dennis Meredith, who said that scientists should get communication training rather than just media training, since "media is becoming one of the many outlets for scientists."