Wall Street is punishing its stock and its management has become a revolving door, but Walt Mossberg writes that Twitter's single biggest problem is that it's just too hard to use: "Try to explain to a mainstream consumer, even someone who's decent at using an iPhone or Facebook, what counts in the famed 140-character limit in a tweet, or the difference between 'blocking' or 'muting' an unwanted follower, or whether 'liking' a tweet means you agree with it or not."
Ian Lunt writes about a recent scientific conference from which the volume of tweets was overwhelming: "Peak tweet can be defined as the time when the rate of tweet production far exceeds the rate of potential consumption. In 2015, a sizable ecology conference exceeded peak tweet. Attendees live-tweeted far more messages than readers could feasibly find or read." Lunt's recommended remedy for peak tweet? More aggregation with distinct hashtags via tools such as Storify.
Mehmet Erdogan offers a half-dozen tips for using social media effectively when covering a conference: "Don’t photograph five men in suits sitting lethargically around a table. And if you happen to, don’t tweet it. When you post an image of men sitting around a table (and yes, the gender disparity is often glaring) you’re contributing to the impression that you’re doing nothing but reinforcing the status quo." Also, "don’t be scared to have a personality."
Shadi Rahimi writes that the news media and the public at large are using fewer hashtags in social media. She attributes the shift to their overuse and the ethical issues they sometimes pose: "You might have thought that by tweeting #CallMeCaitlyn last week you were guaranteed engagement. Perhaps, as the hashtag was trending up. But a quick glance at Topsy near the end of the day showed 'Caitlyn Jenner' as a keyword set on Twitter was trending higher than the hashtag."
Daniel Victor is a New York Times editor who explains in a blog post how he searched Twitter for first-person anecdotes to go with a story about airline seating conflicts. Selecting the right keywords to use was the key, Victor writes: "Here’s the main takeaway: Imagine what your perfect source would tweet, or what you yourself would tweet in that situation, and search for the words that would probably be in it. And be sure you’re not limiting that to the SEO keywords."
Josh Stearns and Leighton Walter Kille offer suggestions for separating truth from rumor in the social media age. They include links to three tools for detecting altered images, plus fact-checking sites and other new tools: "The issue has become even knottier in the era of collaborative journalism, when nonprofessional reporting and images can be included in mainstream coverage. The information can be crucial — but it also can be wrong, and even intentionally faked."
Verification Handbook editor Craig Silverman addresses a problem that has becoming even bigger in the age of viral news and social media — confirming (or debunking) a widely disseminated rumor: "One of the easiest ways to avoid becoming part of a chain of dubious propagation is to take a few minutes and search/read closely to see where the claim or rumor originated. Don’t point to a rumor unless you have located the original source and evidence and evaluated it."
Michael Roston of the New York Times social media staff discusses some lessons learned, many of which boil down to "less is more." For example, Roston writes, the team of Times tweeters often tries different approaches to attracting readers from social media, "but there are also a significant number of instances where we shouldn’t try too hard to write a great tweet when other skilled journalists in our newsroom have already written one in the form of a headline."
Some Twitter users don't like it when you retweet a compliment, Adam Sternbergh writes: "This social dilemma is of particular salience to that solipsistic corner of Twitter populated by people who use Twitter, at least partially, as an implicit form of self-promotion: People who also write articles or books or songs or plays, or who otherwise have some sort of artistic or charitable or commercial pursuit that they would like to tastefully bring to your attention."