Full Spectrum: How the Science of Color Made Us Modern

Adam Rogers
Houghton Mifflin Harcourt

Millions of people saw a dress in a 2015 internet photo as blue, millions more as white. “The way people see color, with their eyes and with their mind, was the biggest news story of the day,” Adam Rogers says. We all process the physics of light and chemistry of pigments differently to create billions of individual palettes, he reports in Full Spectrum: How the Science of Color Made Us Modern.

This book appeared in Advance Copy, a column in which NASW book editor Lynne Lamberg asks NASW authors to tell how they came up with the idea for their book, developed a proposal, found an agent and publisher, funded and conducted research, and put the book together. She also asks what they wish they had known before they began working on their book, what they might do differently the next time, and what tips they can offer aspiring authors. She then edits the A part of that Q&A to produce the author reports you see here. Publication of NASW members’ reports in Advance Copy does not indicate NASW’s endorsement of their books. NASW welcomes your comments, and hopes this column stimulates productive discussions. To join the discussion or submit your book, visit Advance Copy.

Hero image by Garmin Bao on Unsplash.

May. 19, 2021

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