Encyclopedia of Science and Technology Communication

Susanna Hornig Priest
SAGE Publications, Inc.

Science communicators need to understand more than how to interpret scientific facts and conclusions; they need to understand basic elements of the politics, sociology, and philosophy of science, as well as relevant media and communication theory, principles of risk communication, new trends, and how to evaluate the effectiveness of science communication programs, to mention just a few of the major challenges. "The Encyclopedia of Science and Technology Communication" provides a comprehensive introduction to students, professionals, and scholars.