Ever hear the term "Take out the trash Friday?" As Denise Graveline explains in this post about transparency in press release timing, it's from a West Wing episode and refers to the once-common practice of letting bad news out when no one's paying attention: "Used to be that big organizations, including government agencies, got in the habit of releasing not-so-good news on Friday afternoons, when they were less likely to garner coverage and attention over the weekend."
Marketing
Social media may be gaining respect as a book-promotion tool, but authors shouldn't forget that old-style speaking gigs still work, Joel Friedlander writes on The Book Designer: "The X-factor is what you don’t expect: meeting someone in your audience who might order hundreds or thousands of books from you; getting asked to write for the top magazine in your field on the topic of your talk; establishing a peer-to-peer relationship with a top influencer in your field."
This guide aims to help NASW members make the best decisions and navigate the rapidly shifting terrain of e-book publishing.
Whether you go with a commercial publisher or self-publish, you must commit yourself to marketing your book to make it a success.
Taking full advantage of opportunities to market your book on Amazon is an absolute no-brainer, given that they cost nothing and are easy to do.
Displaying your book on Google Book Search is an excellent way to enable potential customers to browse your book online and buy it.
A quality website is your professional face to the world, and fortunately it takes relatively little money and effort to put on a good face.
People are much more likely to buy your book if they feel a connection with you and see you as an expert willing to share your knowledge. A blog is a perfect way to establish such a connection.
Although you can do considerable publicity and marketing yourself, a commercial firm can bring useful expertise to promoting your book.