A writer who understands science provides you with clearer, more compelling copy for your publications.

Here's why...

Precision
Explaining science requires a precise choice of words to define terms and describe detailed processes. Details make science clear. Clear copy appeals to readers. Technical explanations, written for a general audience, can best be designed by a specialist who knows what's happening at the molecular level.

Accuracy
Moving beyond the molecular world, the interrelatedness of all things is best understood by a student of science. Instead of major revisions to repair structural weaknesses, rewrites focus on enhancing the original draft, often with additional details and colorful descriptions to further clarify the copy.

Efficacy
A science writer has a certain agility telling stories about science. Familiar with its past, energized by its present, and excited about its future, a specialist reaches deep into a reservoir of scientific tales to weave these into your copy whenever appropriate. Wonderful stories, stuffed into sentences, give rise to sparkling thoughts when released to an audience. Reader participation in the message you have to share is the goal of science publications.

Organization
Learning science is the most natural process on earth when molecular events are broken into digestible portions, carefully organized, then logically presented. A specialist knows how to sequence science. One step at a time. Starting at the beginning.

Enthusiasm
Science fascinates science writers. This fascination shines through your copy making it exciting. Exciting copy is reader friendly. Reader-friendly copy is read.