If anyone is threatened by new online venues for long-form journalism, it's the alternative weekly industry. But its leaders say they're rushing to embrace the new technology even as their obituaries are being drafted. "It is a bit funny to read stories on the web which imply that this is some sort of recent phenomenon," says Village Voice Media executive associate editor Andy Van De Voorde. "I guess my only question to these guys would be 'What took you so long?'"
