Mike Feinsilber discusses common mistakes that make readers turn a page: Over-long titles, piled-up nouns, and overpacked sentences: "Try abandoning the old journalistic sacred cow that says attributions … must come at the end of sentences. People normally put attributions in front. People don’t say: 'My dog was on fire, a neighbor told me.' They say: 'A neighbor told me that my dog was on fire.'" Also, Jack Limpert on stop signs for readers.
