"Just as success in business doesn't lead automatically to effective philanthropy, being a great reporter is no guarantee that you can successfully sell your book, even when you've done cool stories about books," Rochelle Lefkowitz writes in the winter Nieman Reports. One tip: Spend one-third of your "time, sweat, and smarts" on writing your book and use the other two-thirds "to figure out for whom you wrote your book and how to reach them."
