Traditional news brands are dying, but in a Nieman Journalism Lab post Nicco Mele and John Wihbey propose a solution: Turn them into talent platforms. "This means that were you to buy the Los Angeles Times, you might reorient it as 50 to 100 blogs that all have a common institutional home but are driven by news talents who convene discrete audiences. They could be armed by their news institution with video, audio, data visualization, research resources, and support."
