Jane Friedman discusses how authors can promote their work on social media, and how to use tools like Google Analytics to gauge the results of their efforts: "How extensive should you really get — and is it possible that 'less is more?' I interpret this question to mean: When is enough enough? And how do I make any effort worth my time? Answering this question requires stepping back — waaaay back — and looking at how and why authors use social media in the first place."
September 19, 2014
