First, skip the Powerpoint, Jeremy Caplan writes in this Poynter post. Instead, produce a short video for prospective funders. (Caplan gives good and bad examples.) Second, for face-to-face conversations, hone your message to the basics — a brief value proposition, a brief founding story — and save the details for later: "Whether you’re pitching a new journalism project to a friend or to a financier, you often have to pack your message into a few fleeting moments."
