The importance of competitive analysis

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"Maybe you've heard the adage that if you've been searching for a particular book and haven't found it, that's the book you should write," Nina Amir writes on The Book Designer. Amir says that a "competitive analysis" should be the first step in planning a book, and she provides some tips for creating one, including some questions to ask: "Will my book improve upon the competition?" "Is my book unique?" "Is my book necessary — do my target readers need or want it?"

April 25, 2014

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