The Public Relations Society of America says it's no big deal, Mallary Jean Tenore writes on the Poynter site. But many journalists and mainstream publications see it differently, and that attitude cost a Kansas City Star columnist his job (he's now suing for defamation). Tenore offers some tips for staying on the right side of the line: "Rather than just quoting or paraphrasing a release in a story, make your story stand out by including your own voice in it."
