The kraken and its press release

© iStockphoto.com/surabhi25

A class assignment gone wrong shows how the lines between journalism and public relations are being blurred, Faye Flam writes on philly.com. The subject was a piece of pseudonews about a prehistoric creature resembling the kraken, a fictional sea monster. One student swallowed the story whole, leading Flam to write, "What surprised me was that students for the most part had no idea what a press release was or why it was different from a piece of writing done by a journalist." The professor comments.

November 8, 2011

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