Lessons from the decline of Posterous

The once-hot blog site may be headed for the scrap heap now that Twitter has bought it, Jeff Sonderman writes on Poynter.org: "It’s not clear exactly what Twitter wants to do with its new purchase, but it is clear they were interested in its talent, not the product." The moral for its erstwhile users? "The lesson is to experiment, to invest resources wisely, but don’t become overly dependent on a platform you don’t own — you never know who will own it tomorrow."

April 2, 2012

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