Is pay-per-click bad for media startups?

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Erin Biba unloads on media startups and the way they pay writers, and she does it in a post on the media startup Medium: "I'm insulted by how much you're trying to pay me. Or not pay me. Until you guys coming up with newfangled ways to bring journalism online start valuing writers, I'm going to have to keep on dedicating the majority of my time and brainpower to traditional media organizations." Also, why Joe Wegner doesn't write for Medium.