Business Wire has updated its 2007 assessment of what it costs to produce a press release, and the price tag has jumped 50% from an eye-popping $5,000 to an even more eye-popping $7,500. The reasons, Fred Godlash writes, boil down to social media: "In today’s world the press release may be picked up by anyone that will write about your company – not just traditional media outlets, but bloggers, consumer groups, advocacy groups, social media users and more."
