Santa explains the physics of his job

© iStockphoto.com/Helena Lovincic

The big guy's had it with smarty scientists suggesting that his life's work violates some silly natural laws. He explains in a Science Creative Quarterly post: "We collect and maintain data on what kids want and what kids deserve. Then we use our proprietary matching algorithm to reconcile the two." Distribution, payments, inventory, and marketing are all outsourced. "Our business model is a mash-up of Google, Amazon, PayPal, and Tupperware."

December 24, 2011

ADVERTISEMENT
BWF Climate Change and Human Health Seed Grants

ADVERTISEMENT
EurekAlert! Travel Awards

ADVERTISEMENT
Sharon Begley Science Reporting Award