Seven ways to expand your blog's reach

From Inside Higher Ed, James Mulvey offers advice on making your blog stand out. Though aimed at academics, his advice is applicable to journalists as well. For example, set up your blog with your own domain name instead of using a hosting platform. "Popular 'hosted' platforms such as Blogger, Wordpress.com, and LiveJournal brought blogging to the masses. While these hosted platforms allow you to set up a blog within a few minutes, they are also extremely limited."